Today, I’d like to talk about something that typically happens to new sales reps, but it can happen to us grizzly old vets, too.

It’s time management.

Better yet, setting up systems to manage a good portion of your follow up so you can focus on closing deals and cultivating better relationships with your best clients.

Now, imagine 100 leads falling into your lap right now.

Go ahead … picture that in your head. What comes to mind first?

Are you happy, overwhelmed, panic stricken … how would you feel?

More importantly, how would you manage all of them?

How would you follow up in a timely, relevant and efficient manner without losing track of where each prospect is within their buying cycle?

What Breaks Down First?

In a situation where you get a flood of leads coming at you at once, what’s most likely to burn out or break down first?

It’s you, right?

You’re stuck trying to piece together manual processes. This is not only frustrating, it’s extremely time consuming and almost impossible to keep up where prospects are in your sales cycle.

All that’s provided you have a well defined sales cycle to begin with. Most don’t, but I digress. That’s not what this is about.

How to Overcome the Nightmare of Manual Processes

So how would you overcome that hurdle?

If it’s not obvious already, marketing automation is one of the only ways to alleviate the overwhelm, confusion and slippage that commonly occurs with manual processes.

Trying to piece together a manual process with some automation is often more complicated than a purely manual system because of the inherent technical obstacles.

What you need is something that’s completely automated up until the point it’s time for you to jump in and have a meaningful conversation with a prospect.

You want that system to remind you it’s time for that conversation, too.

Does that make sense?

What Automation Does For You

Marketing automation makes you FAR more productive, provides a consistent experience for your prospects and removes the burden of forcing you to keep track of every prospect’s progression through the sales cycle.

Your prospects are happier because they can move ahead at their own pace, and they’re not getting hounded by you with multiple daily phone calls requesting to meet with you before they’re ready.

With an automated system, you’re not chasing them around like a fox trying to chase three rabbits simultaneously.

This, in turn, frees you to focus your time and attention on more profitable tasks like closing deals, strengthening relationships with existing clients and providing quality service after the sale.

Plus, you can scale really fast once you have marketing automation installed. It’s damn near impossible if you don’t, however.

How to Ramp Up … FAST!

Marketing automation coupled with effective advertising can bring you prospects around the clock on auto-pilot without you having to be involved until it makes sense.

That means you’ll close more deals faster, with less headache and stress. Your prospects are happier because they don’t feel like you’ve sold them on something they weren’t ready to buy at the beginning.

It gets you off that perpetual sales roller coaster where you have a really great month then bomb the next because you got behind on prospecting while you were closing deals.

Make sense?

So you’re probably asking, “Great, Roger … you’ve got me energized. What should I do now?”

Your Next Steps

Well, most people ask me to recommend a specific vendor or platform. Since every business is different it’s unfair to you to suggest one vendor over another without knowing more about your situation.

This may be for you, but I’m not sure. I’m working on a document entitled ”The Marketing Automation Success Kit.” It’ll step you through the necessary criteria to mesh with your business’ needs, goals and budget.

It won’t cost you anything. Chances are you came to this today because of an email I sent you. If so, look for another email in a couple days with a link to download the success kit once it’s done.

If you happened to stumble into this via some other method and wish to download the Marketing Automation Success Kit once it’s ready, enter your details below, and I’ll hook you up.

It’s as simple as that.

What Can Automation Do for You?

So tell me … how could marketing automation make your life easier? Go ahead and comment below.

Talk to you soon!