Most people come to me to help them overcome manual prospecting so they can automate the front-end of the sales process.

This frees them to focus more on money making activities like closing sales, fortifying client relationships and solving bigger problems for their clients.

That’s likely why you’re here today.

Often times, clients get stuck in the automation process because they don’t know what “bait” to offer prospects to start the relationship off on the right foot.

Today, I’m going to show you how to build a “lead magnet” your prospects will find irresistible.

Let’s start with how to be successful with lead magnets …

The 7 Success Components

Your Irresistible Lead Magnet has seven necessary success components. They are:

1. A Provocative Title – What do you think your prospects want more – something helpful and educational or something that is self serving to your sales process?
2. Present a Problem – your prospects are frustrated and fearful especially when they first stumble onto you. Demonstrate you understand their problems.
3. Agitate the Problem – the biggest enemy to a sale is doing nothing … maintaining status quo. Compare doing nothing to what their life would look like after following your advice.
4. Propose a Solution – make a bold promise to solve the problem you have just introduced. Be of service before asking them to buy something from you.
5. Prove the Solution Works – show how others have gotten results from the solution you just proposed.
6. Credentialize Yourself – again, your prospects don’t know much about you or your solutions so tell them why they should follow your advice and who you work with.
7. Include a Strong Call to Action (CTA) / Next Step – focus your lead generation efforts on selling the next step. It may or may not be a sale at this point.

Think like a prospect instead of someone with something to sell, and you’ll be miles ahead of your competitors. 

Step your prospects through the process logically … crawl before you walk before you run.

Create Conversion Content

When you set out to create lead magnets that attract ideal prospects into your world, you’re best served by creating conversion content.

What is Conversion Content?

Simply put, it’s content that is useful to your prospect. You help them by showing them how to overcome a current frustration or future fear.

You get them one step (or more) closer to obtaining what they want or what they wish for.

Deliver VIA

In other words, you deliver Value In Advance (VIA) by helping them get results … fast!!

The Steps …

Start off by focusing on the “4 Forces” where you’ll outline your prospect’s frustrations and fears along with their wants and wishes.

Frustrations and wants are things that prominently exist today in their world. Fears and wishes are future considerations.

So what you want to do is help them overcome a frustration they’re experiencing now so they can get what they want while avoiding a future fear. Their fears may be unfounded or unrealistic to you, but they’re very real to your prospect.

Does that make sense?

This is the first step toward building an irresistible lead magnet.

Next, outline all the roadblocks standing in their way to getting what they want to determine what current obstacle would be most helpful for them to overcome today.

Repeat the steps for your “warm” and “hot” lead magnets, and you’ll have a process for attracting, converting and scaling quickly.

What’s Next?

I am working on a short workbook to help you with creating an irresistible lead magnet. This post is the beginning of that workbook.

Chances are good you got an email from me to view this post today so look for another email from me in the coming days that instructs you on how to download the workbook.

If you stumbled upon this post by accident or someone referred you here, click the link below to register so you can be notified when the workbook is ready for download.